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PUBLICITY CONTACT
Pat Mallinson
KCTS/Seattle Public Television
206.443.6798
 pmallinson@kcts.org
PRESS RELEASE
March 6, 2006
BUYER BE FAIR explores promise of product certification
Special is latest documentary from Seattle independent producers John de Graaf and Hana Jindrova
BUYER BE FAIR: The Promise of Product Certification
One hour
Thursday, March 30, at 9:00 p.m.
Sunday, April 2, at 1:00 p.m.; Monday, April 3, at 1:00 a.m. (r)
SEATTLE - World trade is bringing all of us closer together. Never have so many products from so many places competed for our attention. But half of the world's people remain desperately poor. Their misery-and our appetite for resources-threaten land, air, forests, water, even life itself. But what if our purchases could actually improve things?
The one-hour documentary BUYER BE FAIR: The Promise of Product Certification takes viewers to Mexico, the Netherlands, the United Kingdom, Sweden, the United States and Canada to explore how consumers and businesses can use the market to promote social justice and environmental sustainability through product labeling, with a focus on fair trade coffee and certified wood products. Produced by the Seattle-based team of John de Graaf and Hana Jindrova (Silent Killer: The Unfinished Campaign Against Hunger) and narrated by NPR's Scott Simon, BUYER BE FAIR has its world broadcast premiere Thursday, March 30, at 9:00 p.m. on KCTS Television.
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