 
Mexican ecologist
Universidad del Mar in Puerto Angel
Oaxaca, Mexico
"Whatever happens to coffee affects what happens in the community."
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Nuu-Chal-Nuth chief, leader of IISAAK
(First Nations timber company)
Clayoquot Sound, British Columbia, Canada
"The consumer has to understand that for us to maintain the forests for recreation, it costs a lot of money to go out there and keep the forest relatively pristine."
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Senior Program Advisor for International Affairs
National Wildlife Federation
"If you buy shade-grown, and it always helps if it is also organic and Fair Trade, you are not only giving money to the farmer to help keep them in business, but you are helping to keep their shade trees vertical, which means you as a consumer are actually helping to conserve habitat for migratory birds."
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Director
SmartWood, Third-party FSC certifier
"Because the consumers are not demanding FSC products then companies do not feel pressured to do it. What is going to change that dynamic? The consumers. But also the retail companies and the distributors."
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Forest manager
Collins Companies, Portland, Oregon
"The difference between Collins certified forestry versus non-certified forestry is we focus on what is left in the forest standing, rather than product that we are removing."
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President and CEO
Wild Oats, Natural foods supermarket chain
"Our customers love Fair Trade. They love the quality of the coffee, they love that it is fairly traded."
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President and CEO
TransFair USA
"Fair Trade was a dramatically different model. It helped farmers bootstrap their way out of poverty. I found that very exciting and inspiring, and in 1994 I moved back to get Fair Trade going here in the U.S."
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Former Environmental manager
IKEA Corporation, Sweden
"FSC matters because it balances the concerns of a range of stakeholders: the environmental, economic and social stakeholders."
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Development Economist
University of Puget Sound, Tacoma, Washington
"In the larger globalization
debate between the people who want completely unfettered, unencumbered
free trade and those who want to shut down the WTO and completely
eliminate all international institutions, Fair Trade represents
something that falls in between those two."
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